Sales analytics comprises the analysis technologies and processes that measure, manage, and analyze sales data. With sales analytics, your business can have a deeper understanding of the sales data you collect and what that data means. These insights can help sales teams understand and make more effective decisions about prospects and customers, product lines, market opportunities, and sales team performance. Sales analytics tools allow organizations to leverage their data to provide clear insight into sales pipelines, products, and staff performance. With these insights, you are better equipped to understand and manage risk, as well as deliver more accurate sales forecasts. By making data accessible and understandable, Sales Analytics Software make it easier for sales reps, managers, and leadership to prioritize the right sales activities at the right time, driving efficiency, revenue, and growth.