When your business first started, tracking customers by email, address books and spreadsheets made sense. But now your company is growing and more growth means more opportunity to change how you run your business. Customer relationship management (CRM) is the process of managing interactions with existing as well as past and potential customers. It is one of many different approaches that allow a company to manage and analyze its own interactions with its past, current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. Sales and Marketing CRM track, segment and slice the data to make your sales and marketing smarter.